PIAF jury 2011

Michael Conrad, President at Berlin School of Creative Leadership, Switzerland

Gideon Amichay, Chief Creative Officer at Shalmor Avnon Amichay/Y&R, Israel

Ian Armstrong, European Communications Manager at Honda, United Kingdom

Ferenc Benesch, Executive Creative Director at Ogilvy Group, Hungary

Susan Credle, Chief Creative Officer at Leo Burnett US, United States of America

Timo Everi, Senior Advisor, Board Member at Hasan&Partners, Finland

Daryl Fielding, Vice President Marketing, Kraft Foods Europe, Switzerland

Francois Chilot, President of the CFP-E and President of Les Producers, France

Pete Favat, Chief Creative Officer at Arnold Worldwide, United States of America

Pedro Ferreira, Executive Creative Director at Y&R, Portugal

Guido Heffels, Creative Director and co-founder at Heimat Berlin, Germany

Ralf Heuel, Chief Creative Officer/Partner at Grabarz & Partner, Germany

Sandrine Huijgen, Communications Manager at Heineken, Netherlands

Oleg Lasphin, Creative Director at Saatchi&Saatchi, Ukraine

Marco Monteiro, Creative Director at Loducca, Brazil

Pablo Pérez-Solero, Executive Creative Director and President at Bungalow 25, Spain

Eric Schoeffler, Chief Creative Officer at DDB Tribal Group, Germany

Emiliano Trierveiler, Copywriter for Adidas Global at Sid Lee Amsterdam, Netherlands

Seyoan Vela, Executive Creative Director at Grey Amsterdam, Netherlands

Marco Viganò, Art Director at Publicis Group Milan, Italy

Two extra weeks to enter PIAF ad contest

PIAF Ad Contest Categories:

1. Creative use of traditional advertising formats

2. Creating the media

3. Media engagement

4. Creative use of technologies

5. Brilliant Execution

6. Storytelling

7. Flash impact

8. The game

9. Audience engagement

10. Creative branding

11. Creative design

12. Creative sales and sales support

13. Best Beer Ad

14. State as an advertiser

PIAF

After its debut in 2010, the second year of PIAF is marked by major changes. We have innovated almost everything: a new venue for the festival to take place, the most prestigious jury with clients and creative professionals from 15 countries, and last but not least, a completely new system of categories never seen in any festival so far.

“Our Jury will judge creativity from the birth of a brand to creative forms of distribution and sales. At the same time, we are not looking for the best possible television ad or print ad. We want to honour creativity in delivering key brand messages to the target group using principles such as abbreviation, storytelling or inviting consumers to a playful interaction, for example,” comments managing director of PIAF, Marek Hlavica.

 

Because the Czech Republic is known as a country of beer, a special category of beer ads has been included again. Another new category is dedicated to advertising created for state, regional and municipal institutions.

This year, the entry fees for PIAF are again very friendly compared to other festivals. The price for one entry is 190,- Euro across all categories with no additional payments (VAT not included). Moreover, the new system of categories makes it even easier to apply one entry to several categories. In this way, the campaign will also have greater chances of winning the Grand Prix, which is not being awarded in individual categories as usual, but across the whole contest.

At the same time, PIAF is launching its new campaign, this year using the slogan “Where bad ideas go to die.” It was created by Y&R Prague, the communication partner of PIAF 2011, in cooperation with Nydrle.Digital and Starlite Production.  Addressing the creative community, PIAF will also offer a place to enter bad ideas. 

“We will help people in a playful, sometimes even drastic way to get rid of ideas which didn´t work and should best be forgotten,” suggests Marek Hlavica.

To find our more information about PIAF categories, see the list below, or go to www.piaf.cz. The website features not only detailed description of each category, but also examples of famous campaigns from recent years, which would fit into one or more PIAF categories.   

Tier 1 Post Study Work Visas

Tier 1 Post Study Work Visas

Chrome notebook: cool

When researching on google chrome as part of our Marketing Consultancy Project, I found myself talking to the computerised Demolition Lab and watching how Chrome notebooks are destroyed in 25 different ways. By putting itself to the test, the message is strong and clear: 25 computers were harmed in the making of this video, fortunately, no data was lost - isn't this compelling?

Fairtrade fortnight campaign

I really like this campaign launched by Fairtrade Foundation, created by Wieden + Kennedy London, which you can view here. 

The film clip features people at workplace or on the street showing off fairtrade product signs, combined with informative statistics and photo footage of how fairtrade has helped the inhabitants from Third World countries who otherwise wouldn't have access to medical treatment and a much higher living standard thanks to the support from the charity and the wider public.


Facebook link is introduced and the clip encourages audience to spread the word - compelling WOM. It was made with bright colours, bold font type, energetic background music that triggers you to share the video online with facebook friends etc. Fairtrade logos printed on massive cardboards were really cool as people filmed were playing with them happily, suggesting that joining this worthy cause can be a lot of fun too! The online ad clip is well-integrated with offline campaign support via POS merchandises distributed to supermarkets, shopping centres and convenient stores to further promote fairtrade tea or chocolate and many other products.


Last but not least, creative ending informing audience the event dates. ; )


9 out 10 for me : )

Wake me up, when February ends

I have been a very bad girl not looking after this space. February was hectic as you could imagine.  >. <…

It was windy and rainy again on Saturday. Team 11 visited the most exquisite architecture they have ever seen – the Royal Pavilion. Home to some of the world’s finest chinoiserie (decorative style inspired by China) collections, paintings and decorations, the Pavilion was the pleasure palace of King George IV throughout various stages in his life. The luxurious piece of art is made complete with delicate wallpapers, splendid display of furniture and objects that are well explained in the audio tour guide device. The king was truly a man of passion for life with desire of pursuing perfection in visual art and architecture.

During World War I, the Royal Pavilion was used as a Military Hospital for wounded Indian troops. Inspired by the gallery theme, we had Indian buffet for lunch before wondering about the city centre, me observing male consumers’ styles and more importantly, taking photos of hair salons, thinking hard about L’Oreal Brandstorm case study… Team 11 went to Pho, a stylish Vietnamese restaurant for dinner. I met up with a high school friend who I have not seen for a good eight years. That was the first time we visited Europe when we were 14 years old, on a school trip to Germany, France, the Netherlands, Belgium and Luxemburg. Everything was new and exciting as they were. I vividly remembered the time when I said to myself: this is where I would like to be. And indeed two years later, I started a journey to the West all by myself, studying in this country…Meeting old friends always brings back memories from the past and long stories…

Sunday morning, I woke up and looked at Dev’s bunk beds, and saw someone sleeping on the lower bed. Was going to say “morning” when I looked up again, realizing there’s someone else occupying the upper one as well. Looked again, Dev was sound asleep up there and a pair of sleepy eyes looked into mine – stranger was sleeping in the lower bed in our room… Surprise! After a short walk, we arrived at the train station and sent off postcards for friends and families, took the train back to London.

Erika and Dev were dragged along to V&A with me. Every time I visit, there’s something different that catches my attention and inspires me to drop down something new. My little scrap book is almost used up now, full of inspirations, creative ideas and imaginative drawings that popped into my mind at random moments.

After lunch at a Japanese restaurant where Dev struggled and indeed successfully mastered the art of chopsticks, we joined the crowds at Trafalgar Square for Chinese New Year celebrations and traditional cultural performances.

The following week’s schedule was pretty regular. Reading newspapers, search for job vacancies, practice French listening in the morning, classes in the afternoon, dealing with emails, revision, pre-reading and organising in the evening. Watched Top Gear and went to CSA Student Concert Night. Busy but happy days!