After its debut in 2010, the second year of PIAF is marked by major changes. We have innovated almost everything: a new venue for the festival to take place, the most prestigious jury with clients and creative professionals from 15 countries, and last but not least, a completely new system of categories never seen in any festival so far.
“Our Jury will judge creativity from the birth of a brand to creative forms of distribution and sales. At the same time, we are not looking for the best possible television ad or print ad. We want to honour creativity in delivering key brand messages to the target group using principles such as abbreviation, storytelling or inviting consumers to a playful interaction, for example,” comments managing director of PIAF, Marek Hlavica.
Because the Czech Republic is known as a country of beer, a special category of beer ads has been included again. Another new category is dedicated to advertising created for state, regional and municipal institutions.
This year, the entry fees for PIAF are again very friendly compared to other festivals. The price for one entry is 190,- Euro across all categories with no additional payments (VAT not included). Moreover, the new system of categories makes it even easier to apply one entry to several categories. In this way, the campaign will also have greater chances of winning the Grand Prix, which is not being awarded in individual categories as usual, but across the whole contest.
At the same time, PIAF is launching its new campaign, this year using the slogan “Where bad ideas go to die.” It was created by Y&R Prague, the communication partner of PIAF 2011, in cooperation with Nydrle.Digital and Starlite Production. Addressing the creative community, PIAF will also offer a place to enter bad ideas.
“We will help people in a playful, sometimes even drastic way to get rid of ideas which didn´t work and should best be forgotten,” suggests Marek Hlavica.
To find our more information about PIAF categories, see the list below, or go to www.piaf.cz. The website features not only detailed description of each category, but also examples of famous campaigns from recent years, which would fit into one or more PIAF categories.
