The film clip features people at workplace or on the street showing off fairtrade product signs, combined with informative statistics and photo footage of how fairtrade has helped the inhabitants from Third World countries who otherwise wouldn't have access to medical treatment and a much higher living standard thanks to the support from the charity and the wider public.
Facebook link is introduced and the clip encourages audience to spread the word - compelling WOM. It was made with bright colours, bold font type, energetic background music that triggers you to share the video online with facebook friends etc. Fairtrade logos printed on massive cardboards were really cool as people filmed were playing with them happily, suggesting that joining this worthy cause can be a lot of fun too! The online ad clip is well-integrated with offline campaign support via POS merchandises distributed to supermarkets, shopping centres and convenient stores to further promote fairtrade tea or chocolate and many other products.
Last but not least, creative ending informing audience the event dates. ; )
9 out 10 for me : )
That's a pretty funny ad indeed, especially the middle and the last part. It's a 8.5 for me.
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