During this fortnight, we had an exam in Demand Driven Supply Chain which was a nightmare for me, our poor Japanese friends suffered from the disastrous earthquake - God bless them, I made some progress on jobhunting, passing interviews or at least receiving feedbacks on applications made, which often began with 'dear candidate, we appreciate your effort and interest in the programme however we're regret to tell you...'
How strangely appealing ad festivals can be!
It was St Valentine's Day when I volunteered to get involved with PIAF as I saw the potential in this new ad festival that is particularly revolutionary and innovative. In its second year, the festival has taken brave initiatives to make its mark in the advertising industry by creating direct marketing campaigns specifically targeting at the best ad agencies around the world, some of which can be viewed here. Its 'where bad ideas go to die' campaign through which people kill their bad ideas creatively is seen as controversial and somewhat violent. Could be viewed as an alternative way of celebrating the nature of the creativity industry, which can be extremely challenging and brain straining.
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