May 11th-12th 2011. Prague, Czech Republic. Incredibly beautiful weather, warm sunshine, lots of tourists, trams, yellow cabs, various architecture styles spotted around the city, where history meets modernity.
Arriving into Prague at midnight, the airport shuttle bus driver took us on a city tour, dropping the other passengers off at different stops while I was so excited to see all the major attractions dotted in the city centre and along the riverside - the Castle, National Theatre, Charles Bridge and lots of towers and churches. I held my breath, eagerly capturing the beauty of the city with my own eyes, falling in love with it.
May 11th
The venue of PIAF 2011 was chosen at Veletržní Palác, a National Gallery with five floors of marvellous fine art, contemporary installations and sculptures from the 20th - 21st century, both Czech and foreign, Claude Monet, Vincent van Gogh, Pablo Picasso, Henry Moore and many more. The extensive exhibition space in the building was astonishing. One could easily spend a couple of hours going through everything in detail - that could be a peaceful, pleasing afternoon well-spent in Prague.
Donald Gunn with Enthusiastic Chinese journalists outside the venue.
Source: www.piaf.cz
By the entrance of PIAF venue was a military style 4wd with the slogan 'where bad ideas go to die' which was a controversial campaign PIAF launched, challenging the creativity industry in a bold, somewhat a bit violent way by encouraging users to type in 'bad ideas' and kill them (brutally).
Source: www.piaf.cz
Walking down the stairs, sharp blue light rays brought us to an open space with ads entry boards carefully clipped onto coat hangers in the centre.
Source: www.piaf.cz
Viewing all the entered creative works was a pleasure. From time to time you would go 'Wow, that is so smart!' Speakers, creative directors and journalists mingle around, enjoying refreshments provided by Kraft, Espresso by Nestlé Nespresso and beers by Heineken.
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